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https://shruti-arya.com/work daily 1.0 2023-06-08 https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/e8919c3d-a765-49fc-a4bd-b75c1c72ba4b/newell-brands.png work - Newell Brands At Newell Brands, I worked within the food category brands. 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https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1565978650887-C3TZW85ZQNUY0AQ7XZP2/walmart_avengers_toys_ig1_1024.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1565978338117-L8Q1SM5VDLWROB8O122U/Walmart_7_31_harry_potter_selects_IG-2.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1571328016565-FFQHCKK6LYBLR3JPN4H3/100719_BSO_Pet+Halloween1.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1571327050993-WIIV359TCL5R5CJY4QHW/sleep_wellness_previews-3.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1565978149938-U4FE9O2YZ43IBNB9TS3W/080919_BSO_Top+Rated+Laptops_TW.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566135990557-31848C9KFFEO99U62ING/mario_day-1+copy.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1597097214109-WX69VIJWGKK2WFIU64CU/image-asset.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1597097352391-2VW9UTJ58KMLEGCXQN88/image-asset.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/7ea19090-d7f1-4194-9425-ecf8a8f092e7/bobbi_brown_previews-2.png work - WALMART During my time at Walmart’s In-house Social team, I had a chance to completely revamp Walmart’s social channels. In addition, also work on production for brand launches such as Evolution 18, a beauty wellness brand by Bobbi Brown. https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137465331-3R0RK7JOUNL1V3ZUDHRD/06.03_Crowsourcing.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137476951-XOFOO19IOU37V6WWU115/7.7_Summer+Inspiration+%28Part+1%29.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137462691-U7RGC8577WP6S45AWZDE/06.02_Crowdsourcing+ManiMonday+Gay+Pride+Month.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137562240-XMX6A5VNAHQBSYGBPHG0/1031_Hangbags+Designer+Price+Break.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137450961-MWUHWHNPD0M6NY405J65/1.28_Marc+Jacobs+Daisy+Day.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137585722-XKWNTH1UWFTQ35408TRD/DSC_0963.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137510355-JTE3UJACRSCYAZO76XBW/7.20_Summer+Inspiration+%28part+2%29.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137481089-NGH65ZDCSVCARHGUCY7C/7.9_Summer+Inspiration+%28Part+1%29.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137485264-ESGWSO6L3MD9K5WP7UQ9/7.11_Summer+Inspiration+%28Part+1%29.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137498142-7374J85Z8V3S6PS47DYY/7.15_Summer+Inspiration+%28Part+2%29_001.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137617645-1RNZNAW4UJ6QL5IZMVRD/PiDay-3.14.gif work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137594394-PULKVH6P05C0ZBM7IRXV/ManiMonday-Daffodils-3.9-800x450_02.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137391091-TEEDXP3XKQU5F563WQ5V/Summer+Travel+by+the+Numbers+++MBlog+++Macy+s+News++Reviews++Magic+++More.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137410429-2GNM2MH92KDZNR17R842/The+Top+9+Fashion+and+Accessory+Must+Haves+for+Summer+++MBlog+++Macy+s+News++Reviews++Magic+++More.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/c2ef1bf4-b07b-4efe-8043-09b9dec4ae5d/macys.png work - Macy’s While at Macy’s, I worked on the social media team. In addition to creating original social content, I also worked live events that Macy’s is well known for such as Macy’s July 4th fireworks, Macy’s Thanksgiving parade, Macy’s Fashion shows & more. https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/fb9a36c8-45cc-4081-8fdb-931f8e91a2d3/fab.png work - FAB.COM Working as a Production designer, I was tasked to create engaging sale program visuals for each event and visually merchandised all products on the sale program page. Also built pop-up shops for high profile designers such as Kate Spade NY, Alessi & more. https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137118962-MJFGBJJMW69UOWKVPBB9/Fashion+collage+3.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137144624-UZT5MWOX7H34FRG7POMY/E+%26+J+Banner.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137142324-D3PJS3352473JKOQG7HC/E+%26+J+Banner+FINAL.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137016922-U6PHE8AG4VY08IQY1OEZ/SHOES+COLLAGE+4.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137038301-085F1LVR9792WRNFKUUH/Sempli+1.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137171080-39TOH72HFPHKFA5T8SNB/Banner5.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137069251-APF4A1L5L9CFIAR1C0R0/Necklace+3.jpg work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566136989820-XD5V79LTZS7ESX8ZXQ8P/therm+banner.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566136976387-PEORQJC23JI9P9LV5MYA/Two%27s+Company++banner-1.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1566137291331-ET5NMMU8WDBADAJ7B6GS/Screen+Shot+2013-10-03+at+9.27.49+AM.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/30861314-69e1-46d5-81dc-36ca015aa6a5/Screen+Shot+2023-05-30+at+1.45.18+PM.jpg work - Real Fresh Ask from client: How can we tell people we have the freshest produce available? Our solution: Let’s show them! Jumping on the trend “Create a commercial at home”. https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/36cc91f7-95ec-4b17-89cc-7c5a2bcb26d8/image-asset.jpeg work - Plantitudes Plantitudes came from concepting to support Kroger’s strategy to highlight the freshness of their produce. Working with tactile lettering we really wanted to add dimension and creativity to the work. After all, what better way to highlight fresh produce than to actually use produce in the message. We worked with the artist to bring these to life. Artist: Becca Clason https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/c7aacc70-f6ce-4f21-a04b-19ddc5f38251/image-asset.jpeg work - Farmfluencer What happens when you ask three influencers to come to a farm? Well you get Farmfluencers. Kroger invited three well known influencers to come spend a day on one of their farm partners to see for themselves the great lengths Kroger goes to ensure the freshest produce. https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/5e63c12e-872d-4ea8-b051-2633e6ba4370/DSC00058.jpg work - Grand Squad The holidays are always a time filled with joy and (let’s face it) STRESS. We brought together a dream team of grandparent influencers and used their years of wisdom to solve and celebrate the season. Each Grand Squad member offered up their own spin on tips, tricks, and recipes to keep your season bright! https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/a139e982-e067-4da5-bc01-8771f35df574/image-asset.png work - Kroger At Dentsu, I worked as a Sr. Art Director. I worked on a lot of cool brands, but my main client was Kroger. We mostly worked on the bigger picture campaigns such as Farmfluencer & Grand Squad. We also worked on new “always-on” concepts as well, where we created a social series with concepts that were on trend. https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/4cc9dcfc-7cf5-4432-ac5b-62bd0076c5e9/image-asset.jpeg work - Pass The Tradish Pass the Tradish is a social cooking series where two influencers from different backgrounds come together to learn how to cook a traditional holiday meal with each others families. Episodes will be heartwarming and educational, but also silly and funny, because cooking with your family often is. https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685120037336-CBD3464SOU3SHFJ6UJWW/newell-brands.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685120055049-IQJLHWMUKU9B39MQS57N/bobbi_brown_previews-2.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685120092673-Q0SHAG0VFL35HXVRB7ZM/macys.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685120114736-KYQCXG83SI0YHULAG559/fab.png work https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1686234628006-LG53U89Y0BP0BL90D7ES/DSC00133.png work https://shruti-arya.com/realfresh daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685631465435-TJ2QCYFK36SF3JBYREWJ/image-asset.jpeg Real Fresh - Kroger - BTS + Reel - Avocado https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685631465417-TJI0VLGWN8PSOYN2BHBN/image-asset.octet-stream Real Fresh https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685631489982-4IAYZ1LJ6YXXTRO2FTA7/image-asset.jpeg Real Fresh - Kroger - BTS + Reel - Citrus Oranges https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685631523774-SDWD32VMRX7MA2JRA8IY/image-asset.jpeg Real Fresh - Kroger - BTS + Reel - Bell Peppers https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685631548110-O8RSTBK5M01SVXZLAS9Z/image-asset.jpeg Real Fresh - Kroger - BTS + Reel - Apple https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685631564484-2EZ0BSTOIS6XTBV9NYFF/image-asset.jpeg Real Fresh - Kroger - BTS + Reel - Berries https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/1685631583080-040HMOJWRFJXN8DB1D2F/image-asset.jpeg Real Fresh - Kroger - BTS + Reel - Bananas https://shruti-arya.com/about daily 0.75 2022-09-20 https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/9c6e23bc-dfde-4853-9526-6e13aab00d2d/IMG_4363+copy.jpg About https://shruti-arya.com/about-wexley daily 0.75 2022-09-21 https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/9c6e23bc-dfde-4853-9526-6e13aab00d2d/IMG_4363+copy.jpg about - Hi, I’m Shruti. I'M AN ART DIRECTOR & DESIGNER BASED IN NYC. I SPECIALIZES IN SOCIAL MEDIA BUT HAVE EXPERIENCE WITH BRANDING & CREATIVE STRATEGY. I HAVE EXPERIENCE WORKING AT BOTH, BRAND AS WELL AS AGENCY WITH A ROSTER OF PRETTY GREAT CLIENTS. IF YOU THINK WE’D BE A GOOD MATCH, SHOOT ME AN EMAIL. SSHRUTI96@GMAIL.COM https://shruti-arya.com/contact-shruti daily 0.75 2022-09-21 https://shruti-arya.com/about1 daily 0.75 2024-11-04 https://images.squarespace-cdn.com/content/v1/5d56d1e8e0fa03000190961e/384c8955-0b69-438a-814e-a3148886a82a/DSC_5905+%281%29.jpg about - Hi! I’m Shruti I am a skilled Art Director and Designer based in NYC, specializing in Social Media, where I create engaging visuals and experiences. My background in Branding and Creative Strategy enables me to provide comprehensive design solutions. With experience on both the brand side and in agencies, I have a balanced perspective and a thorough understanding of various operational dynamics. This journey has allowed me to work with esteemed clients, helping them succeed with my innovative and strategic design approach. If you think our creative visions align and are open to potential collaborations, I would love to hear from you. Please feel free to reach out via email, and let's explore how we can craft something extraordinary together. Furthermore, I create wedding content, capturing the special moments of your day from a unique angle. Imagine waking up to beautiful video clips and a personalized reel to share! You won't have to chase friends and family for footage—I'm here to handle it all for you. Want to learn more on that? Let’s have a chat on how I can help! SSHRUTI96@GMAIL.COM