Kroger
At Dentsu, I worked as a Sr. Art Director. I worked on a lot of cool brands, but my main client was Kroger. We mostly worked on the bigger picture campaigns such as Farmfluencer & Grand Squad. We also worked on new “always-on” concepts as well, where we created a social series with concepts that were on trend.
Farmfluencer
What happens when you ask three influencers to come to a farm? Well you get Farmfluencers. Kroger invited three well known influencers to come spend a day on one of their farm partners to see for themselves the great lengths Kroger goes to ensure the freshest produce.
Grand Squad
The holidays are always a time filled with joy and (let’s face it) STRESS. We brought together a dream team of grandparent influencers and used their years of wisdom to solve and celebrate the season. Each Grand Squad member offered up their own spin on tips, tricks, and recipes to keep your season bright!
Pass The Tradish
Pass the Tradish is a social cooking series where two influencers from different backgrounds come together to learn how to cook a traditional holiday meal with each others families. Episodes will be heartwarming and educational, but also silly and funny, because cooking with your family often is.
Real Fresh
Ask from client: How can we tell people we have the freshest produce available?
Our solution: Let’s show them! Jumping on the trend “Create a commercial at home”.
Plantitudes
Plantitudes came from concepting to support Kroger’s strategy to highlight the freshness of their produce. Working with tactile lettering we really wanted to add dimension and creativity to the work. After all, what better way to highlight fresh produce than to actually use produce in the message. We worked with the artist to bring these to life.
Artist: Becca Clason